Marketing
How we reach our ICPs. Brand, content, social, launch.
How we reach our ICPs. Brand, content, social, launch checklists.
Status
Section titled “Status”Scaffold-stage. Marketing is currently founder-led + product-led growth. As we hire, this gets filled in.
The pages (pending)
Section titled “The pages (pending)”| Page | What’s in it |
|---|---|
| Brand Guidelines (pending) | Logo, colors, typography, motion |
| Content Calendar (pending) | What we’re publishing, when |
| Social Playbook (pending) | Voice rules in Positioning |
| Launch Checklists (pending) | What goes out when we ship |
Marketing principles
Section titled “Marketing principles”- Calm, not hyped. No “revolutionary AI” copy. Show, don’t claim.
- Show the product. Every piece of marketing should include a 10-second clip of the sidekick doing something.
- Specific over abstract. “Schedule a meeting in one sentence” beats “transform your workflow.”
- One ICP per asset. Don’t try to speak to everyone.
Distribution channels
Section titled “Distribution channels”| Channel | Status |
|---|---|
| Twitter / X | Active (founder account) |
| Active (founder account) | |
| YouTube (product demos) | Planned |
| Hacker News | Selective — only when there’s a substantial release |
| Communities (EOS Worldwide, Indie Hackers) | Light-touch |
Related
Section titled “Related”- Positioning — the frame
- Sales — what marketing feeds